I started and finished this cute book yesterday. Dahl writes with so much imagination. This book is a fantastic piece of children's literature, you can't help but smile as you read it. I really enjoyed the songs that the Oompa Loompas sung after each of the 'bad' children had gone. Specifically, the one that tells you to replace your television set with a bookcase!
Dahl always seems to write into his books traits that he finds really undesirable and sets to tell the reader why they are bad. In this case, the traits were greed, gluttony, rudeness, and no imagination (from watching too much television). Be wary little kiddies! You don't want to become like these kids!
I remember from the movie (the original one) that Charlie and his grandfather go off to a room with bubbles where they are carried to the top of the room and need to start burping to get back to the ground. This room was described in the book but Charlie and his grandfather never venture into it. I guess it was just the director's choice to make the movie longer or to show that Charlie and his grandfather weren't perfect.
Anyways, this was a fabulous book. One of my best reads of the year. I'm surprised it wasn't listed higher on the BBC list (it was #35).