Gladwell points out that in order to have an epidemic there must be a Tipping Point. Something or someone who causes it. Gladwell gives various examples throughout the book from sales of Hush Puppies to the lowering of the crime rate on the NY subway system. The tipping point is always not what is expected. For instance, cleaning the graffiti lowered the crime rate as a cleaner environment fosters better behaviour.
The author names three types of people that contribute to an epidemic. The Connector,a person who knows lots of people, the Maven, someone who loves to gather information and the salesman. There are also other concepts such as stickiness of the idea or product.
I found out that some of the ideas were not what I expected. A very interesting read!
First Line: "For Hush Puppies - the classic American brushed-suede shoes with the lightweight crepe sole - the Tipping Point came somewhere between late 1994 and early 1995."